Cassette Playa AW1011 - Augmented Reality

I was fortunate enough to get up to London Fashion Week this year and was really keen to check out the Cassette Playa show over at Somerset House.

For the presentation of Carri Munden’s N E U R O M A N C E collection, she employs augmented reality to further accentuate her futuristic themes. Each model entered the world of augmented reality which allowed them to interact between both physical and virtual worlds. 'Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality'

Neuromance is a capsule collection of Industrial, and mediEVIL references. Thrash, Death + Black metal imagery. Digital printed silk detailing and embroidered patches, feature on L/S tees, Melton wool Tailoring, zip up hooded tops and cropped nappa leather bombers. The range also includes assault vests with neoprene pocket details, graphic tees with CGI blood and chrome with glow in the dark screen prints.


CASSETTE PLAYA AW1011 - AUGMENTED REALITY from Amazing Grace on Vimeo.